Baby the Stars Shine Bright (BtSSB) is one of my absolute favorite stores for Lolita fashion. It was the very first brand store I was introduced to so it has a special place in my heart. It was announced on Wednesday that they are now opening up a brick and mortar branch in New York right next to the re-opening of the Tokyo Rebel store.
This is a big deal for all of the American Lolitas who are into and are just getting into Lolita fashion. Now it will be easier to get brand items in the United States without having to go through the trouble of getting a Japanese proxy or deciphering Japanese websites. In all, it will be easier to get into the fashion. And with the new official store front, it might mean a growth in popularity. Either way, for me, it would mean having the chance to save up and actually visit a BtSSB store in my lifetime.
Another exciting announcement has to deal with the Volks Ball Jointed Doll store (specifically the US branch of the Volks store). Volks is one of the oldest dealers of ball jointed dolls as be know them and they have been in business for ten years now. Recently, they closed their storefront in San Fransisco and temporarily closed their Volks USA website. There was rumor and speculation all over the BJD community if Volks was closing their doors to the US market or if there was going to be something big coming.
Volks is going to be releasing the Full Choice System (FCS) on their US website in August. This means that Volks is trying to expand their market and they will be competing with the other companies that have been offering that feature online.
As far as I can find, the details have not been fully announced, so I'm not sure if the FCS will allow us to receive a doll with eyes, wig, clothes, and a face-up like it would if you were to get one in the physical store, but this is a huge step forward for people who have been wanting a Volks doll from the system (or really a new Volks in general). I am looking forward to seeing what this online system will have to offer and will start saving up in anticipation of getting one before the end of the year.